our services

CATEGORY VISION & STATEGY DEVELOPMENT

Over the past 20+ years I have created, tailored, refreshed and executed numerous category strategies across different markets. Successful category strategies are those that are rooted in the consumer and shopper, they creatively and simply ‘tell the story’, have a focus on ‘action’ and are presented with real impact, understanding and passion...

the category Basics DONE BRILLIANTLY

Doing the category basics brilliantly can truly set you apart from the competition.  Whether that be a category led selling deck to secure new listings or a range review recommendation to boost existing listings. Please do get in contact to share your individual needs…

Our category basics service covers the following;

  • Category Analysis & Reporting

  • Data Buying Strategies

  • Category Sell-In Stories

  • New Market Entry & NPD Rationales

  • Category Range Reviews

  • Promotional & Pricing Strategies

  • Shopper Activation Planning

upskilling & Development

Category management and shopper marketing is a unique skill developed over time with experience.  We are happy to share this experience and arrange tailored and bespoke programs to ensure your teams capabilities are at their full potential and fit for the future.

interim category expertise

Category management is a function notoriously difficult to recruit for. Companies often face the challenge of a lack of resource balanced with growing category workloads.  In today’s cost pressured environment; outsourced interim category expertise is an excellent means of overcoming this. We can provide expertise to hit the ground running, whether that is for a short-term fix whilst you recruit or a longer-term interim placement to strategically elevate your expertise and capability.

“If you always do what you’ve always done, you’ll always get what you’ve always got.”

Susan Jeffers ‘Feel the Fear and Do it Anyway’